雖然眾口難調,但還是有辦法讓大家意見一致的。Wired 雜誌說,拍一個很爛(很讚)的廣告,就能讓整個網際網路團結起來,比如百事可樂這回就幹得很好 – It actually united the Internet

這種「大家來對話吧」(百事可樂廣告的主題就是 Join the Conversation)、「我們來溝通吧」的主題,現在是越來越惹人恨了,沒有誠意的「呼籲」,反作用力之大是無所不能的,活動策劃者要三思

The message is clear: All those Women’s Marches, Black Lives Matter protests, and demonstrations outside Trump Tower would be much more effervescent—and effective!—if someone had just brought some soda.

The internet, as you might suspect, disagreed. Within 48 hours the video got nearly 1.6 million views on YouTube (five times as many downvotes as upvotes), and Twitter and Facebook lit up with people pointing out just how gauche the whole thing was. Activist DeRay Mckesson called it “trash,” addingIf I had carried Pepsi I guess I never would’ve gotten arrested. Who knew?

 

Source: Pepsi’s New Kendall Jenner Ad Was So Bad It Actually United the Internet | WIRED

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